The Factory Interactive Unveils Redesigned Web Presence For The Collection.

Leading luxury automotive dealership in South Florida boasts new website

MIAMI, FLORIDA, JUNE 28, 2018 – The Factory Interactive has just announced the launch of a new mobile-first, digital solution exclusively designed and developed for THE COLLECTION, the premier luxury automotive dealership in the South Florida region.

THE COLLECTION’s mission was to develop a streamlined strategy that would captivate new and existing clients and further aid in the company’s mission of creating world-class customer experiences.

“Our goal was to develop a complete digital solution that would be personal, intuitive and designed to meet the demanding expectations ofTHE COLLECTION’s customers.” said Jason Inasi, CEO of The Factory Interactive.

“Meeting these demands meant combining a newly enhanced user experience, cutting edge technology, realtime inventory, and 24/7 customer support with unparalleled personalization and convenience. Success meant understanding THE COLLECTION’s unique relationship with both its clients and brands in order to service the special requirements for each group.”

“To understand the scope and complexity of the project, a series of interviews utilizing the MoSCoW Method were conducted with each department lead. This allowed us to identify shortcomings of the previous platform, define what requirements were important, and prioritize these to deliver the greatest and most immediate business benefits early in the process.”

Complex in-house systems and publishing and inventory tools were seamlessly integrated into the backend of the custom digital platform.

A sophisticated design philosophy incorporated custom video and photography into the brand messaging to provide visitors with hints at what it’s like to walk throughTHE COLLECTION’s doors and into their deluxe showroom. A mobile-first approach leveraging a custom responsive framework ensures each visit is intuitive and convenient.

New site features include a 24/7 text and chat feature that seamlessly connects clients with customer care representatives. Visitors can now browseTHE COLLECTION’s available luxury inventory, explore financing options, and get answers to their questions in the FAQs section.

With this completely redesigned web presence,THE COLLECTION advanced their customer-first strategy by making it possible for prospects and clients to connect around the clock.

The entire case study on this exciting project can be found here, and THE COLLECTION’s website is available here.

About The Factory Interactive
The Factory Interactive, founded in 1998, as a fully integrated, award-winning, digital engagement Agency. The Agency provides a complete suite of strategy, marketing, design, and technology services to global roster of luxury, automotive, sports, hospitality and celebrity clients.