See the business clearly.
Strategy
Start with the market, the audience, the operating reality, and the opportunity worth pursuing.
The Factory Interactive · Miami · Since 1998
From the earliest days of the digital revolution to today's intelligent technologies, we've helped ambitious brands imagine, create, and evolve.
Explore our story
Our story
Built in a moment of change
Jason Inasi founded The Factory Interactive in 1998, as the web was becoming a new medium for brands, businesses, and human connection.
The premise was simple and has stayed remarkably durable: understand the business, find the real opportunity, and bring strategy, creativity, and technology together to make something valuable.
Selected relationships
Selected relationships documented in The Factory's original company archive.
How we think
See the business clearly.
Start with the market, the audience, the operating reality, and the opportunity worth pursuing.
Make the idea unforgettable.
Give the strategy a distinctive voice, identity, story, and experience people want to engage with.
Build it to work.
Connect design to products, platforms, systems, and workflows that can create practical value.

Founder & leadership
Jason Inasi · Founder & President
For more than 25 years, Jason has worked across digital marketing, brand building, technology, and entrepreneurship. His early digital work included programs for Bombardier, BellSouth, and General Mills before founding The Factory Interactive in 1998.
He is a co-author of Securing the Clicks: Network Security in the Age of Social Media, published by McGraw Hill Professional, and has spoken on technology and digital disruption.
Let's build what's next
The next chapter
Bring us the project, challenge, transformation, or ambitious idea. We'll help you see the opportunity and bring it to life.
Start a conversation