Housing eight world-class automotive franchises under one roof, The Collection is South Florida’s premier luxury vehicle destination.
The Factory Interactive was retained by The Collection with the goal of engineering a new and engaging online web presence for the dealership. Meeting the demanding expectations of The Collection’s customers meant combining a personalized brand experience with unparalleled convenience for each unique visitor.
[ what we did ]
Our brand development philosophy is simple: develop meaningful experiences across every customer interaction independent of the venue or medium.
Complex messaging becomes compelling storytelling when beautiful visuals are used to convey subtleties or bring overarching themes into focus. We are moving the artform of creating meaningful imagery far beyond a single photograph and extending it into the realms of 3D and VR.
Great design simplifies the complex, creates an emotional bond, and motivates an audience to take action. Our design team is adept at crystalizing the visual language used to communicate and connect with your audience.
Whether you’re looking for assistance managing your existing social channels, or want to develop an active community, our engagement team can help create custom content, develop influencer relationships, and leverage social intelligence.
We help our clients transcend traditional marketing methodologies through the implementation of innovative digital solutions.
As a digital first agency, technology lies at the core of every solution we provide. From content management, to e-commerce, to mobile application development, our award-winning team will generate results.
The Challenge: Harness and transition an impressive lineup of the most sought-after automobiles in the world from an unexceptional platform.
Achieving success meant understanding the organization’s unique relationship with both its clients and brands in order to service the special requirements for each group.
Stakeholder interviews utilizing the MoSCoW Method were conducted with each department lead. The goal each interview was provide a clear understanding of the organization’s current digital capabilities and expectations for their new online portal. These interviews identified shortcomings of the current platform; tools that needed to be integrated with the new experience; and content management essentials.
The interviewing process lead to conversations about incorporating easier communication methods between clients and employees; the efficient collection and delivery of inbound sales leads; and the showcasing of some the world’s most beautiful automobiles. Most importantly, The Collection’s remarkable showroom experience and exquisite inventory needed to be placed in the forefront.
After a series of detailed discussions and discovery, The Factory Interactive worked closely with The Collection to ensure that complex in-house systems and third party publishing tools could be incorporated and would continue to work seamlessly in the dealership’s day-to-day operations.
Powerful, third-party inventory tools were seamlessly integrated along with myriad communication methodologies including live chat, text messaging, telephone, email and form-based support.
Online scheduling tools, test drive booking, financial calculators, and a deep job placement section were also constructed. The result of combining these features means communicating with The Collection has never been easier.
A sophisticated design philosophy infused with custom video and photography produced by The Factory Interactive provide visitors with hints at what it’s like to walk through The Collection’s doors and into their well-appointed showroom. A mobile-first approach leveraging a custom responsive framework ensures each visit is intuitive and convenient.
Throughout the process The Factory Interactive’s expertise and talents were put to the test. The result, however, is a perfectly engineered experience that delivers on The Collection’s promise as one of the world’s finest automotive dealerships.