Your job consists of knowing everything there is to about your company, products and clients. Ours lies in plotting and then executing the best course of action for your marketing efforts. Along the way, we will spend time getting to know you and how your company operates to ensure that our efforts, and your money, will not be wasted on frivolous or ineffective methodologies. Let our experience be your guide.

Strategy & Planning provide the roadmap to a successful marketing initiative. To begin your journey, see if you can answer these questions:

  • What are my business objectives?
  • How are these objectives going to be met?
  • How will success be measured?
  • What resources are available to meet the objections?

Having blossomed into a media limelight over the course of the last few years, the importance of branding can no longer be missed. So then, can you tell us what your brand is worth, or better yet, can you even explain what your brand is? While not a complicated idea, a lot of companies cannot express the underlying foundations of what your brand is or what it should do for their company. For those of you playing along at home, here's the answer: Product + Personality = Brand. Branding is the single greatest challenge for designers and marketers, and as such, one can only be arrived at through the careful management of between your products and your consumers. The Factory Interactive excels in leveraging our talent, experience and creativity during the conceptualization and application of personality to your product resulting in a brand that you can bank on.

Your brand is more than a collection of artwork and corporate colors. Begin conversations about your brand by considering the following questions:

  • What is my current brand?
  • How do consumers react to my product?
  • How do I want consumers to react to my product?
  • Which aspects of my product can I emphasize?
  • What sets my product apart from others?
  • Who buys my product?

Our award-winning web development professionals have designed & produced projects for Fortune 500 companies, international conglomerates, governmental agencies and Internet start-ups. We work closely with your team to understand your projects’ end goals and develop a strong, consistent visual language that will effectively deliver your company’s message. Our designers have expert knowledge in a myriad of graphic, animation, 3D modeling and video compositing programs. Our cross pollination of web, print, animation, sound design and motion graphic work is unique to our agency and allows us to produce effective multimedia projects with varied applications.

Internet Development is a broad term that encompasses may different facets of technology, design and marketing know-how. Help us narrow the conversation by focusing your project's particulars.

  • Who am I trying to reach?
  • How will my audience use this new online property?
  • Which of my other marketing efforts will I use to promote it?
  • Do I have any special technical criteria?
  • Will I need to manage my own content?

The Factory Interactive's online marketing services have been designed to increase traffic, build brand recognition, reach qualified buyers and increase sales for your company. Our strategies are customized to fit your needs and goals from these services:

    • Strategic Planning for Online Ad Campaigns
    • Online Media Planning & Buying
    • Online Promotions
    • Keyword Purchasing
    • Search Engine Submission and Optimization
    • Social Media Marketing
    • Sponsorship Programs
    • Permission-Based Marketing Strategies
    • Web-based Ad Design
    • Guerilla Marketing Techniques

SEO, SEM and Social Media Marketing can propel your business objectives forward, but not if you are unprepared!

  • Have you set aside an online marketing budget?
  • Do you have an immediate need, long-term goals or both?
  • Is your audience geographically similar or dissimilar?
  • Is your product e-commerce friendly?
  • Will my current online properties help or hinder these efforts?

Social Media Marketing is a burgeoning field that is quickly finding relevance and authority within the marketing community. Social Media Marketing and Applications take advantage of emerging tools and mechanics to solidify one-to-one marketing opportunities with your desired consumer. They elicit feedback, provide instant feedback and are, generally, inexpensive to implement.

In any nascent field, questions and techniques will abound. Social Media may even stretch your own observations about the marketplace and your products in it.

  • What are people saying about me?
  • Where are these conversations being held?
  • How can I improve my responsiveness using technology?
  • Am I comfortable fostering an open dialogue with my consumer?




Have Questions? We Have The Answers! Design, Marketing, Strategy...We Are Here For You.

If you'd like to discuss how The Factory Interactive can help increase your market share through digital communications and marketing, we'd love to hear from you. If you'd like to call and discuss the next big penny stock, refinancing opportunity or are selling something akin to snake oil, please reconsider!

 

The Factory Interactive Design