Consumers are keeping a closer eye on their favorite brands as they scour the web and social platform for the latest news and conversations.

There is no disputing it, digital marketing and Social media has become a part of everyday life.

Today there are about 2.6 billion smartphone users worldwide and of that number, 2.2 billion users are active on social media. If any industry thinks they are going to grow by ignoring social media and brand influencers, they are in for a rude awakening. Luxury brands must work out how to create an exciting, alluring digital ecosystem while maintaining an aura of exclusivity, quality, bespoke service and powerful heritage.

An online reputation management service, such as our Raydr™ platform allows brands to gauge audience sentiment, track mentions and activate influencers in real time.

Social Media is changing the yachting industry.

  • 82% of online consumers trust a company more if they are involved with social media.
  • 97% of millennials use social networks while traveling, with 73% doing so every day.
  • Videos are exceptional tools for communicating entertaining content or driving brand awareness, with 74% of affluent travelers ordering products/services after watching a video.

We created this FREE sentiment report on the 2018 Miami Yacht Show. Our social media listening tools tracked real-time conversations using data from Twitter, Instagram, YouTube, Reddit, and now introducing more data from Facebook, VK, Stack Overflow and an ever-updating list of 3 million+ blogs and RSS feeds.

This report analyzes 93,192 social mentions between February 15th and February 20th 2018. Original mentions had a potential of reaching 242,463,752 people between February 15th and February 20th.

Contact us to learn more about developing a digital strategy for your brand.