Overview

Internationally recognized interior and furniture designer Adriana Hoyos, and her company of the same name, turned to The Factory Interactive in order to make their extensive collection of products available online for the first time. The firm suffered from poor online visibility and an inability to update their corporate presence or provide sensitive information to dealers and trade partners.

Client Testimonial

"The Factory Interactive helped us in the developing of our new website. They helped us to increase our visibility online as well as our brand awareness. We also learned how to implement new online strategies. We are very happy with the end result and continue to brainstorm new ideas with The Factory Interactive each day. The team at The Factory Interactive is always there for support and to answer any questions we may have. We look forward to working together for many years to come."

Lucia Gonzalez
PR and Marketing Coordinator ,
Adriana Hoyos

The Challenge

The new Adriana Hoyos property would become the firm's first comprehensive, online catalog. Voices within the organization were concerned, however, about rampant international piracy of Mrs. Hoyos' designs, but wanted to provide trade partners with the information necessary to make informed decisions about placing Adriana Hoyos items in their projects. However seemingly at odds, satisfying both objectives would develop into a powerful verification system that ultimately transformed into a lead development pipeline.


The Solution


The Factory Interactive worked directly with Adriana Hoyos staff in order to craft and present a comprehensive catalog of the firm's product offerings. Everything from the company's full array of furniture collections to their interior and hospitality design services and showroom and dealer locations would all be provided a new, stylish online presentation.

Utilizing The Factory Interactive's own content management framework, the Adriana Hoyos site provides team members with the ability to update and customize the entire product catalog and portfolio areas of the site. Additional tools control access to sensitive Dealer and Trade Partner content and facilitate management of event and press materials.

A few, short months after launch, the updated property began to appear organically in the top position of targeted search terms on Google and Yahoo! searches.


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Strategy & Planning Design & Creative Digital Development Social Engagement
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