The Miami Heat approached The Factory Interactive about building a more unique and customized website. The team felt that fan experiences within the NBA were unique from team to team and city to city, and wanted a website that truly reflected the unique characteristics of the Miami Heat brand.
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Over the better part of two decades, we’ve produced some amazing, award-winning solutions for our clients. But awards are simply icing on the cake. We prefer to measure our success by how effective our efforts were in meeting our clients’ strategic business objectives.